If you look at the dating apps that are available on the market, many are international based in content and clientele.As users demand for such apps grow locally, it was only natural for locally-based dating apps to be created.In February last year, Malaysian-based dating app, Kehmistry, which was established in 2013, partnered up with U Mobile to offer their app to users and the app utilizes your smartphone geolocation to identify other singles nearby.
A Pew Research Centre study on ‘Dating and Mating in the Digital Age’ conducted last year revealed that 66% of online daters had actually gone on a date with someone they met online with 23% of them having entered into marriage or a long term relationship after meeting through these sites.
Dating apps on the other hand, offer the additional flexibility and freedom of mobile features, easily portable to follow you everywhere and additional features such as location-based GPS to find suitable mates nearby, without having to scroll through pages of profiles and lengthy messages of traditional dating sites A simple finger touch on your smartphone screen allows you to signal your interest, chat, disclose your location and decide if you want to take the next step, to go on a date - all done without the fear and awkwardness of face to face interaction that one experiences in a club or social gathering.
In the last 5 years, dating apps have really taken off in a big way in western cultures, in particular US and Europe where apps like Tinder and Grindr have really gained a foothold in the online dating game.
However, many of these apps still use Facebook as their ‘home base’ whereby users usually sign in through Facebook to reduce the probability of fake profiles.
The past 2 years has seen a virtual explosion in the number and scope of dating or matchmaking based apps.
Besides Tinder, there is Hinge, True View, Tickr, Coffee Meets Bagel, Dattch, Christian Mingle and Tastebuds.
In the last year alone, the dating apps The League, The Catch, Dapper, Happn, The Dating Lounge and Wyldfire were launched, More Malaysians Catching The Dating App Fever As with most social trends, it was only a matter of time before dating apps started to pick up among Malaysians too.
Controlling our love life with a flick of the finger on our smartphone with the same ease we check messages from work or order products from online stores.
Has finding love reached a whole new level of casualness and ease?